The Evolution of MICHAEL BUBLÉ’S NEW Perfume

The Evolution of MICHAEL BUBLÉ’S NEW Perfume

You would be forgiven for thinking that Michael Bublé only comes out at Christmas, ready to warm the festive cockles of even the most scrooge-like hearts. Well, there’s been an evolution and that’s the singers’ move into the perfume world. Let me introduce you to By Invitation, Michael’s first foray into the world of scent. This exciting perfume acts as a love letter from Michael Bublé to the fans themselves. An object of desire if you will, allowing you to imagine you’re MrsBublé perhaps? At least you’ll smell as glamorous as his other half.

“I’m a hopeless romantic. It’s in every note I sing and every song I write. The idea was to create a special ‘invitation’ to fans into my new world of fragrance. I’m inviting women to enjoy a beautiful scent that represents my personal taste and imagination. By Invitation is what I’d call ‘love in a bottle” – Bublé.

The perfume is housed in a luxe gold bottle, that will look fabulous on any dressing table. The singer also worked with a creative team to design the iconic round bottle’s elegant shape; suspended in a beautiful gold bracelet reminiscent of luxury jewellery, with a  pull-off cap design – a wink to the classic fragrance atomisers of the past.

How does By Invitation perfume smell?

Michael Bublé’s perfume is floral, oriental and encompasses the iconic flowers of love. Imagine fruity top notes with bergamot, and added heart notes of Lily of the valley, wild jasmine and spicy inflections of peony. There’s also a subtle scent of musk for those aren’t into an overly sweet fragrance. The evolution of Michael Bublé’s perfume is both modern and timeless – just like his music. By Invitation was a result of Bublé’s collaboration with leading French perfumer Karine Dubreuil-Sereni.

“Creating Michael’s first fragrance was a unique and exciting experience for me. I rarely get the freedom to use the finest ingredients to create a prestige fragrance for women, but with Michael, I didn’t have any restrictions. I imagined myself as the woman who would wear the dream perfume of his imagination. The result is beautiful and exquisitely reflects the way he would love a woman to smell”  – Ms. Dubreuil-Sereni.

 

* By Invitation retails at £55.00 for 100ml Eau de Parfum spray. Other available products in the

Collection include 50ml Eau de Parfum spray (£39.00), 30ml Eau de Parfum spray (£29.00),

Luxury Body Lotion (150ml £14.00) and Shower Gel (150ml £12.00)

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