When it comes to a little at-home pampering a face mask ticks the box nicely. I’m no stranger to a sheet mask, so I was delighted to put the When® face masks through their paces. Designed by a Korean healthcare specialist, these all-natural, coconut derived, bio-cellulose sheet masks (try saying that quickly) are gentle on the skin, yet super hydrating. Each of the masks on the market cater to a specific skin ailment, helping busy beauty lovers, to address problem complexions in a flash. Each mask can hold fluids up to 100 times its dry weight, which is 10 times more than the average sheet mask – and it certainly shows!
When I peeled ‘The Last Choice’ When® face mask from its packet it was literally sopping wet. Once you’ve peeled off the outer protective layers, it’s a bit of a slippery little fellow to apply, but that will be thanks to all the hydrating serum these masks are packed with. Each mask contains sodium hyaluronate (fine hyaluronic acid), ginseng extracts, and highly effective ingredients, plus plant extracts to help keep your skin soft, supple, happy and glowing! The mask I tried is perfect for thirsty complexions, as it contains gentle ingredients to help moisturise the skin.
The idea behind When® face masks is to bring high-quality skin treatments from dermatologists right to your home. Perfect for those with busy lifestyles who don’t necessarily have the time to indulge in a full facial at a salon. As a mummy to be, that’s music to my ears!
After carefully peeling off and almost dropping the mask on the floor (which would have been a tragedy) I managed to apply the sheet to my face – not very well. If you’re a little more apt at applying sheet masks I’m sure you would get a lovely smooth finish, unlike my wrinkly attempt. Still, with the mask on I relaxed for the prescribed 30-minute duration and attempted to eat ice cream. I don’t recommend. The face mask on the other hand, worked a treat! Intensely cooling and soothing, these masks will make you feel really relaxed and will definitely help you to unwind – for the sheer comedy value of a sheet mask if nothing else! While the super fine mask is on your skin, 3-dimensional fibers allow the sheet to mold to every crevice of your face, locking in moisture and effectively delivering the serum’s nutrients to the skin. After my face mask time was up, I peeled off the mask to reveal softer, smoother skin. I even noticed less flaky skin when I woke up the next morning, which is a real result.
Where can I buy When® face masks?
SELFRIDGES & CO. (LONDON)
What are the 5 When® face masks?
When you are on the road or on a long-haul flight
When Travelmate will help to soothe and refresh your skin from UV rays, wind and dry cabin air
Key Ingredients: Chamomile Flower Water, Swiss Alpine Herb Extract
When your skin is fatigued and needs restoring
Your skin regenerates itself between 10PM to 2AM and When 10PM will help boost your skin’s beauty sleep
Key Ingredients: Watermelon Extract, Hydrolyzed Collagen
• Snow Magic
When you want clear and brighter looking skin
When Snow Magic will instantly add a beautiful glow back into skin stressed out by UV rays and heat
Key Ingredients: Niacinamide (Vit. B3), Aloe Vera Leaf Extract
• Glamour Base
When you want your makeup to look flawless and last longer
Prepare your special day and skin with When Glamour Base for smooth and firm looking skin
Key Ingredients: Adenosine, Hydrolyzed Collagen, Peptides
• The Last Choice
When your skin needs a tall glass of hydration
Quench the thirst and drench your skin in moisture with When The Last Choice
Key Ingredients: Saccharide Isomerate
Final thoughts: These are fab masks for when you travel, or for a little at home pamper party… The very best kind
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