Since Burger & Lobster opened it’s doors I’ve been a big fan of this previously ‘reserved for special occasions’ food. Despite the epic queues at Burger & Lobster, the buzzing atmosphere and great food is enough to make you forget about the frustrating wait. Thankfully Smack Lobster Roll Deli has burst on to the scene creating a solution to long waits for lobster lovers. The newest in the line of ‘one food’ restaurants to hit London. Named ‘Smack’ after the name of the boats that catch the Lobster, this latest outpost sets out to make lobster accessible to all, in a fittingly casual yet on trend environment.
When I visited Smack Lobster for a casual Sunday lunch it was pretty much empty. A great thing when you’re hungry and you really aren’t in the mood to wait. With a large area downstairs in the basement, this isn’t one to head to on a sunny day. If you’re hankering for Lobster in a flash, there’s no better place.
They specialise in a variety of Lobster rolls with different flavours and condiments.The Seven Samurai was particularly good. You can also buy wine and other drinks from the fridge, but my thumbs up goes to the zucchini fries which are totally delicious.
It’s a casual affair where you go up to the counter and order. Then when your food is ready you carry it on a tray, which I never enjoy as I always have visions of dropping the entire thing and everyone clapping. Scars from school days I’m sure. Despite my tray phobias this is a great post work or shopping pit stop. Gone are the days when lobster was reserved for those with deep pockets, to be enjoy in fancy places. And with a punchy menu – I couldn’t help thinking Gordon Ramsay really would approve.
Unfortunately like the eager beaver I am, I’d dived in before photographing my lobster roll *slaps wrists.* However, I can report it was delish and at just £12 for a lobster roll, it wont’ break the bank.
Nearest Tube: Bond Street
Address: 26-28 Binney Street, London, W1K 5BN ( the one I visited, but there is also a newer ‘Smack at 58 Dean Street)